Enlarged Heart Medical Symptoms

by Gabriella Sannino on January 25, 2010

Junedel

Junedel

Causes – The enlarged heart is often genetically inherited.  Other causes of cardiomegaly include high blood pressure that forces the heart to overwork, heart valve disease, weakness of the heart muscle, arrhythmia, pulmonary hypertension, anemia or low red blood cell count, thyroid malfunction, excessive iron in the body and abnormal protein buildup.  Substance abuse and sleep apnea can also contribute to the symptoms of an enlarged heart.  In general, events that cause the heart to overwork are especially dangerous.  Accordingly, athletes are encouraged to undergo regular diagnosis for enlarged heart. [click to continue…]

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Medical Black hat SEO

by Gabriella Sannino on August 5, 2009

bigstockphoto_search_engine_optimized_seo_co_4894441Constructing an effective website that promotes the services of a medical practitioner, either in a solo or group practice is getting more and more difficult with each passing day.  As the internet and its related structures evolve, the use of the World Wide Web for advertising and marketing purposes is becoming increasingly more complex.  Internet search engines now rely on a number of mechanisms for both inclusion into internet search results and for eliminating those websites that use mechanisms that are inconsistent or contrary to the policies or goals of the search engine itself.
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Home Health care & Web2.0

by Gabriella Sannino on July 30, 2009

bigstockphoto_home_care_for_elderly_couples_4884206The home health care industry has experienced a veritable explosion over the course of the last 10 years.  With ever spiraling upward hospitalization costs, the medical insurance industry continues to apply ever-increasing amounts of pressure to hospitals and physicians to discharge patients to home-based care.  Extended care facilities have experienced the same financial considerations and pressures.

To capitalize on this trend, home health care providers are seeking out non-traditional methods of marketing and advertising.  None is more cost-effective than the use of online marketing.  It accommodates the interest of a virtually limitless audience, at a relatively low level of financial investment and resource management.  Professional medical SEO service companies can maximize the advertising and marketing potential of any website, advertisement, or blog by customizing the page to reflect the most attractive attributes of that company, while enhancing its off-page characteristics.
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Information Technology for Medical equipment

by Gabriella Sannino on July 20, 2009

bigstockphoto_medical_tools_11595With the proliferation of personal computing and the internet into every aspect of our personal and business lives, no marketing tool competes with the cost-effectiveness of online marketing.  It provides product line and services exposure on a virtually limitless basis, at a relatively low-cost investment of both time and money.  Manufacturers and distributors of both disposable and non-disposable medical equipment can utilize this resource as an adjunct to their sales and marketing forces without incurring the cost and challenges of human resource management.

The website can be easily modified to reflect changes in product lines, new or additional services, and a host of other pertinent information that may act to attract new or recurring customers.  Given the ever-changing practices and trends among consumers, internet service providers, internet search engines, and online marketing companies, the best and most cost-effective way of creating and maintaining a professional and effective website is through the use of a professional medical SEO service.
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Medical Blogging a Waste…

by Gabriella Sannino on July 10, 2009

bigstockphoto_a_blog_sign_1847880Blogging has exploded in popularity in the last couple of years. What was originally thought to be merely a social tool for bored teenagers has now been utilized by professionals, businesses, and marketers. This format allows up-to-date, in-demand information to be offered to the public in bite-size bits as it becomes relevant or occurs. Blogs have been used extensively for anything from retailers announcing sales to scientific researchers or news sources reporting new findings.
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Medical websites, advertising, and blogs

by Gabriella Sannino on June 30, 2009

blue-dudes-smallSatellite medical service providers (diagnostic imaging, rehabilitative therapy, IV therapy, etc.) are quickly becoming the exception to hospital-based ancillary medical service provision.  With the medical insurance industry’s drive to reduce hospitalization costs, provider reimbursement continues to be restructured in order to discourage keeping patients hospitalized merely to facilitate rehabilitative or ancillary services. As this trend continues, competition for new and recurring patients is becoming ever more acute. [click to continue…]

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SEO for highly-competitive field of medicine

by Gabriella Sannino on June 22, 2009

chart-300x225Search engines are designed to return the most relevant, up-to-date information for the search term entered. In order to rank high in the search engines, the page must contain text closely related to the search term, and it must be updated regularly so that the engine recognizes it as a “live” page.

In the highly-competitive field of medicine and medical equipment, it can sometimes be a challenge to keep a webpage ranking high in the searches. Pages go out-of-date quickly and must have sufficient relevant content to rank high for a variety of search terms. Hiring a professional medical writer to keep your page in the search engines can be a prudent course of action for your business.
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Using the Internet to Aid Medical Research

by Gabriella Sannino on February 25, 2009

bigstockphoto_goals_1036912Bio-medical and surgical research is a field that, by its nature, requires endless resources of clinical and academic information.  The perpetual advances in bio-chemistry, molecular biology, metallurgy, as well as a myriad of other scientific disciplines makes it extremely challenging to present research whose data and/or findings are original, valid, and beyond scientific reproach.  The addition of developing a product for clinical application makes it that much more complicated. [click to continue…]

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Marketing to Target Medical Students

by Gabriella Sannino on February 23, 2009

Academic institutions now rely on the Internet more than ever.  Given the serious financial challenges that this country faces, the need for education, job training and job re-training has never been greater.  With ever-dwindling resources available, many students — both traditional as well as non-traditional — are reaching out for cost-effective and time-efficient alternatives to traditional campus-based education.  More and more, the Internet and web-based learning is becoming the avenue of choice. [click to continue…]

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Making Affordable Health Care Available Via the Internet

by Gabriella Sannino on February 20, 2009

With medical costs ever spiraling upward, the need for competitively priced health insurance has never been greater.  Traditionally, people could count on their employer to provide health insurance coverage for the employee as well as their dependants.  As costs continue to climb, employers have been forced to reduce or eliminate the coverage for the employee’s dependants and increase the employee’s contribution towards health care insurance coverage. [click to continue…]

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